From the very beginning CAPILATIS has maintained a constant, step-by-step evolution.
Thanks to its continuous dedication to product development, new concepts and innovative technologies, CAPILATIS has established the bases for expansion on both the domestic and international level.
Our products are available in Argentina, Uruguay, Chile, Paraguay, Bolivia, Perú, Ecuador, Costa Rica, Panamá, Mexico and USA. And soon, in other big markets.
The brand CAPILATIS, which had been inactive for many years is bought by its current owners. The first product -Savia Verde- was launched. A team of only four people including the owners ran the company.
The Capilatis brand is born Green Sap launched
Capilatis shampoo and Algae Bath launched
Nettle lotion launched
The cost of living begins to normalize in Argentina after the crisis of the 1989 hyperinflation. CAPILATIS expands its line to 45 products and obtained a growth of 52% in comparison with the previous year.
European line launched
CAPILATIS, buys its own building which allows the centralization of operations. This move reduced costs and boosted efficiency. 29 new products were launched. A record year for the company.
Ecologic line launched
Protection line launched
CAPILATIS achieves record sales, an increase of 31.7% over 1998. Thermo-Active and Protection Lines are launched this year. Operations started in Chile, with the establishment of a subsidiary there.
Pure Blonde line launched
CAPILATIS se consolida no sólo en el mercado argentino, sino también en Chile, Uruguay, Paraguay, Perú y Ecuador. A las líneas C-Style y Pre-Styling, lanzadas al mercado en 2004 y 2005, se le suma el exitoso lanzamiento de la línea Brillo Extremo.
Extreme Gloss line launched
After a year of international crises, despite which CAPILATIS ontinued to grow, trade ties are established with Bolivia, Costa Rica, Panama and Mexico. CAPILATIS launched a new line -Mineral Hair Therapy- and relaunched a completely revamped line: The Natural Origin.